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title: How do the Tools of the Dark Toolbox work?
image: https://landing.enigma.swiss/hubfs/carlos-irineu-da-costa-eMc0lpn1P60-unsplash.jpg
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# The Dark Toolbox of Political Marketing

Use responsibly! 

### Learn about the dark tools of Political Marketing

Fill in the form to access the booklet.

**You want to learn more about the Dark Toolbox? **

So you want your brand to trigger conversations as passionate as a political topic? Well, here’s our advice: skip the basics and get to know **the latest, and yet scariest tactics used in politics.**

In the old world, politicians would try and engage people AROUND an idea or a set of values. It used to work, of course. But then you could only engage a limited audience.

In our new world of social media and polarization, a new doctrine has emerged: it’s much more powerful to **engage people AGAINST something**. Because then you can engage a lot more of them.

Of course, **it takes a whole new set of tools** than what was used to get people to agree with you. We call it the dark toolbox of political marketing.

And now you can access it, too.

### Unlock the Dark Toolbox now!

Fill in the form to access the booklet.

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