The Dark Toolbox of Political Marketing

You want to learn more about the Dark Toolbox? 

So you want your brand to trigger conversations as passionate as a political topic? Well, here’s our advice: skip the basics and get to know the latest, and yet scariest tactics used in politics.

In the old world, politicians would try and engage people AROUND an idea or a set of values. It used to work, of course. But then you could only engage a limited audience.

In our new world of social media and polarization, a new doctrine has emerged: it’s much more powerful to engage people AGAINST something. Because then you can engage a lot more of them.

Of course, it takes a whole new set of tools than what was used to get people to agree with you. We call it the dark toolbox of political marketing.

And now you can access it, too.