Free Value Proposition Canvas

Understand your market segment and craft your value proposition using our canvas

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Use our free Value Proposition Canvas inspired by Strategyzer and develop a product or service that your market segment really wants

Too many new products or services fail at launch. When analyzing the data, we realized that the main reason for that is because teams put all their effort into developing the product and almost no time is dedicated to understanding what people really want.

There is a tool that can help you identify what will work on your public and why. This tool is called the Value Proposition Canvas and is the result of the research team at Strategyzer. We offer here an Enigma style of the canvas that you can use for your project.

How to use the template?

Watch this short video to learn the basics of the Value Proposition canvas.

How does it look?


Download the canvas now!

Please fill in the form below to access the canvas