Too many new products or services fail at launch. When analyzing the data, we realized that the main reason for that is because teams put all their effort into developing the product and almost no time is dedicated to understanding what people really want.
There is a tool that can help you identify what will work on your public and why. This tool is called the Value Proposition Canvas and is the result of the research team at Strategyzer. We offer here an Enigma style of the canvas that you can use for your project.
Watch this short video to learn the basics of the Value Proposition canvas.
Please fill in the form below to access the canvas